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Based in Norfolk, VA with southeast and western U.S. sales offices. Our Senior Management are various personnel from major oil companies, petroleum equipment/systems manufacturers, and the convenience retail industry.

Our clients form a web of small to medium sized chains across the U.S. We have recently been experiencing rapid growth, including our largest implemented test drive with a major national oil company.

Focused on the convenience retail market
Over 1,200 In-Touch System locations
Over 15,000 TouchPoint units in operation
Over 2 million loyalty program consumers
Over 15 million rewards earned
Over 40 million audio impressions per month at the point of purchase
Over 600 million transactions to date

Outsite Networks, Inc. is the leader in loyalty marketing technology specifically for the convenience retail industry. The company’s In-Touch loyalty marketing system technology is used by retailers to offer consumers real-time incentives and 1:1 audio messages at the pump and inside the store based on consumer purchase history, basket and demographics. The technology currently supports over 2 million consumers, has measured over 600 million transactions, issued over 15 million rewards, and plays over 40 million audio messages to consumers every month.

The System
Our business is providing the technology and services for c-store retailers to operate a consumer loyalty program without significant investments in information technology.

The In-Touch System is manufactured, sold, and operated by us in cooperation with our clients.  It is controlled by RFID technology which is simply the Keytag.  It contains a radio frequency chip which is read by our TouchPoints and Reward Printer units.  Using their keytag, consumers collect points for their purchases of fuel and c-store items.  Points accumulate, and rewards are given for reaching point goals.

The other half of the system benefits the retailer.  The In-Touch System operates on a highly customized platform for each client.  They design their program, their point values, their promotions, and their rewards.  From their custom reports, clients are able to target sales and effectively change their performance using the promotional abilities of our system such as rewards and audio advertisements.

In addition, the In-Touch System can also deter drive-offs in a post-pay environment for programs that require certain consumer data.  Another attractive element of the system is the ability to award extra incentives for preferred method of payment, such as cash, or proprietary oil credit cards - which results in lower card fee costs for our clients.